Led the North American demand generation marketing strategy with a focus on digital strategy and events, achieving lead/opportunity/revenue targets,

Managed product led growth campaigns with a focus on conversion optimization, launching trials and freemium versions of SaaS based subscriptions that resulted in doubling the percentage of net new leads,

Revamped the creation and syndication of industry-specific content, achieving a 40% increase in ideal customer leads,

Aligned and partnered with the Business Development and Account Executive teams to guarantee the timely delivery of quality leads and follow-up, implementing a cohesive sales feedback loop.