Led the implementation of national campaigns across various channels, including digital strategy and content, POS asset management, and team communication,

Managed the implementation of a brand refresh across the organization, including website, style and brand guidelines, logos and iconography, collateral update, and training,

Directed the implementation of data initiatives and analysis that provided market-driven data to Program Managers, enhancing their ability to market their programs effectively,

Designed Marketing courses for Program Managers as educational tools to assist them in marketing their programs.